Saturday 16 September 2017

Transmedia Touchpoints + Appearance of inSite

So as part of my "transmedia" campaign, I would probably have to make a website for inSite... the hardcore version of that would be actually make a working one that people could look at, the less hardcore version would be just mocking one up and putting it on InVision.

Transmedia touchpoints

website
the app
physical box thing that actually measured shit in your house
even some ads?  

Website

My website would only have to be pretty basic, essentially explaining the benefits and features of inSite to the viewer and encouraging them to buy it... it could look something like this in fact.



Screen interface and appearance of the house insert

I've been looking at some precedents to explore how my actual thing would look, like on the wall, and that would be cool if I could have an example of it in my final presentation. (precedents: Nest home automation, fitness apps, weather apps). 








Data Visualisation
http://www.informationisbeautiful.net/visualizations/what-makes-a-good-data-visualization/




Marketing

Depending on the government at the time, I would propose that this could be a subsidised program rolled out along with new regulations around renting, to encourage landlords to get ahead of the new regulations and take care of their house in the best way. 
The pull would be that it was data-regulated for optimum preservation of the landlord's asset and that it would be better than traditional property managers.  
"A switched-on property manager. Literally." 
"Anticipate issues before they have a chance to arise..." 
"Property managers aren't regulated. inSite is."   

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