Tuesday 9 May 2017

SWOT analysis of the Tenancy Tribunal website and the TPA website (Christchurch)

TT Website




Strengths:  Beautiful and clean visual style - professional and simple design. Cute and appropriate little illustrations. MOSTLY simple enough to navigate, (barring the huge amount of information actually on there). Some use of different visual navigation systems to attempt to break up the massive amount of text.

Weaknesses: Quite text heavy. A very cold and dry tone, not engaging for the reader. Emotionless. Content is not tailored to tenants only- too neutral. Which could turn tenants off the website and discourage them pursuing the TT process if they needed to. Needs much more detailing and more information about what actually happens and what CAN happen in the Tenancy Tribunal process to ensure that tenants are prepared for anything that could happen.
A subsection of the Tenancy Services website, not its own special site to completely serve and speak to the tenancy tribunal experience. For our purposes, too much emphasis on what happens before the Tenancy Tribunal step.

Opportunities: A more user friendly tone - doesn't have to be unprofessional or silly, but just a bit more reassuring to encourage first time users and those embroiled in the gruelling and stressful tenancy tribunal process.  A separate website or subsection dedicated to getting through, and getting the most, out of the tenancy tribunal for a tenant. Opportunity to bring only the information relevant to Tenancy Tribunal to the forefront, rather than emphasising "working it out beforehand", as the website is wont to do.

Threats: Landlords and property management companies who will not support tenants being more informed and empowered to use the Tribunal because it's generally better for them to have uninformed tenants. The government bureaucracy wall to generally getting things done in a way that will help marginalised groups, because of the interests of parliament? The desire for them to keep things neutral and impartial.


TPA Website




Strengths: Tailored specifically for tenant's purposes. Good relevant content Also has parts about the landlords obligations and stuff for the tenant to look at presumably. Really good content for before, during, and after the journey of Tenancy Tribunal, including even what someone should do even before they move in (do I need that on mine? Probably...) A much more accessible tone, more user friendly to read and understand. Even has a section of more specific things that could happen within the TT process - "preparing your case". SO BRILLIANT!!! That is exactly what tenants need to be supported etc etc.
http://www.tpa.org.nz/page/preparing-your-case

Weaknesses: Weak-ish website layout and design, could be structured better, especially r.e. menu items on the navigation bar - there are 2 navigation bars when there might only need to be one. The content is again quite text heavy and would benefit from some structuring and perhaps illustration (good ol' VCD)!

Opportunities: Could really benefit from a unique or more interesting/fun/visually oriented journey of the Tenancy Tribunal? Instead of just a chunk of text.  Perhaps a more dynamic version of emailing... i.e. a chatbot for discussing problems and getting specific advice? Even to Tenant Advocates... because those are a thing. Also easy to share information and things on. Connection to the services of the TT so that cross touchpoint things can happen, like a pool for items and documents 

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